Pragmasemantics of interactive smart city branding

Sentiment Analysis and City Branding

The Web is a huge virtual space where to express and share individual opinions, influencing any aspect of life, with implications for marketing and communication alike. Social Media are already an important marketing arena. This paper describes, on one hand, the characteristics of Sentiment Analysis and, on the other hand, the results of its application to an empirical research on the city of B...

Smart city ontologies: Improving the effectiveness of smart city applications

This paper addresses the problem of low impact of smart city applications observed in the fields of energy and transport, which constitute high-priority domains for the development of smart cities. However, these are not the only fields where the impact of smart cities has been limited. The paper provides an explanation for the low impact of various individual applications of smart cities and d...

Strategic City Branding; from Theory to Practice

Cities are in search for new ways to get promoted. Regarding the fast changes in technology and the shift from local to a globalized environment, cities are forced to compete with each other in order to become an attractive tourist destination, workplace, cultural rich place and much more. City branding has been introduced as a new and creative solution to be adopted by cities to achieve suc...

Internet of Everything – Powering the Smart Campus & the Smart City Geelong’s Transformation to a Smart City

Evaluation of Smart City Criteria in Ahvaz City, Iran

Preset paper aims to recognize the most important factors in creating a smart city in the city of Ahvaz. For achieving this, all criteria, which play an important role in creating smart cities, were collected using different resources based on descriptive-analytical method. At the next stage, a survey of a number of 40 urban planning experts was accomplished in Ahvaz city, which is the case stu...